Shehzad Baluch

I am genuinely honoured to serve as Chief Strategy Officer at MechaMena, working within an industry as dynamic as it is steeped in history. Coffee represents far more than a commodity to me; it is a bridge between cultures, values, and people committed to excellence throughout the supply chain. At MechaMena, my focus centers on charting a clear and sustainable growth trajectory, guided by authenticity, precision, and purpose. I work alongside our team to expand thoughtfully into new markets while preserving what makes Ethiopian coffee extraordinary: its heritage, transparency, and the dedicated farmers behind every bean. Strategy, in my view, transcends market positioning. It is about leading with trust, vision, and genuine human connection. Every decision I make is informed by this belief that commerce at its best uplifts communities and honours relationships. “True growth begins when purpose meets trust.” This principle guides my work at MechaMena, and I am committed to ensuring it shapes our path forward.